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Design for 

Designed for qualified practitioners, this training program was created to supercharge your approach to discovery sessions, with a view to convert curious prospects into committed clients.


You'll learn to design and present transformational client-led coaching and healing experiences, and to show from the outset how you'll help people meet their future selves with compassion, resilience and purpose.


A practice rooted in "power with"

Create a coaching relationship that is anchored in the agency of your client, starting from the very first discovery call.  This program helps you effectively position your expertise within a client's vision for change, so they can power through their journey with your expert guidance.

A blueprint for tailored transformation

Design safe, powerful, transformational coaching experiences with our Journey Design blueprint - a framework which will set the foundation for a more purposeful coaching journey right from the outset. 

A tool to maximize your coaching practice

Use Journey Design to convert curious prospects into committed clients. by demonstrating your ability to affirm and amplify their agency and help them unlock the promise ahead.  

Anchor 1

Journey design sets the stage for both you and your prospective clients to flourish. 


Message from our Founder

Iyobosa "Bo" Irabor

Journey design is a practice that builds and facilitates the capacity to envision and align to inspired futures. It sets the stage for agency to flourish when challenged by the gap between present circumstances and the future desired for oneself. It is a practice with roots in positive psychology, education for liberation and somatic experiences of transformational equity and equality. 

Listen to Bo >


The Journey
Design Difference

Racial trauma was derailing my career. I couldn't articulate a future, let alone imagine the one that I have today. I went from being in debt, making 10 dollars an hour to a career as a copywriter with a six-figure income. My coach designed a journey that captured my soul's desire, put it into words and broke it down into manageable, achievable steps. I was scared out of my mind but for the first time in a long time I felt confident. I knew my coach understood the life I wanted to lead and I couldn't pass up the opportunity to heal my work life and flourish. 

Ariel, Freelance Copywriter 

Oct 28-Nov 18




Days left to enroll







Running in staggered weeks


EST/PST: wks 1-3

HKT: wks 2-4

+ optional post-training support ad hoc

Group Coaching 


1-1 sessions

Detailed Workbook


Delivered live online or on-demand 

Split across:

2 weekends

1 week

+ up to 5 hrs optional post-training support

Meet the Team

Training Experience

Virtual: Live / On Demand 

Opening the Circle

Foundations of Journey Design 

Saturday & Sunday 

  • Learn the foundational concepts and skills on which Journey Design is built. 

  • Get access to a toolkit of strategies, tactics and tools to use with prospective clients.

  • Understand how to use journey design to build a client relationship that helps you unlock the right shifts in their self-perception. 

First Weekend

1-1 sessions

Individual  work 

Monday through Friday

  • Integrate new concepts. 

  • Practice newly gained skills. 

  • Complete individual assignments. 

  • Access support as needed. 

Week One

Designing Transformation

Closing the Circle 

Saturday & Sunday 

  • Learn how to create and share journey designs with prospective clients.  

  • Get access to templates, checklists and scripts to use with prospective clients. 

  • By the end you will have a toolkit to co-design safe, powerful, transformational journeys. 

Second Weekend

Communicating for Client Momentum

Note: limited slots*

Nov 20 to Feb 20

  • Learn how to create a positive dynamic, regardless of your client's communication style or follow-through archetype.

  • Access ongoing support post training until February 20. 

* Enroll by Oct 1 to secure access***

Post-training support

Frequently asked questions

  • How would you describe the training approach?
    We follow the C.E.P. model which stands for concepts, engagement, practice. Our training is hands-on with a focus on building competence in application. We ensure a critical review of concepts allowing participants to explore different points of view and integrate concepts into their specific coaching philosophy and worldview. Engagement is facilitated at the individual level, through the practice of self reflection and, at the group level, through group discussions. Practice is integrated through individual assignments and group work.
  • How is this training delivered?
    This training includes group coaching sessions, workshops and access to optional 1:1 coaching sessions (office hours on a first come first serve basis). It is delivered live online and will also be recorded. Missed group coaching sessions and workshops can be replaced with recorded sessions and 1:1 coaching sessions (office hours) with advanced notice. Recordings will be available 2 to 3 days after the live session.
  • How are small groups for breakout sessions and group work assigned?
    Small Groups are assigned prior to the start of the training based on a criteria that includes tendency type, communications style and types of clients coached.
  • How do office hours work?
    Office hours (1:1 coaching sessions) scheduling is on a first come, first serve basis. Office hours are offered in 30, 60, and 90 minute intervals. Details about how to schedule will be provided during onboarding.
  • What is included in post training support?
    When you enroll you will have the option to choose 1, 3 or 5 hours of post training support. The type of support you need will be discussed and solidified during your first session. However, support can include supervision, 1-to-1 coaching or individualized training focused on coaching journey design. Post training support starts March 1 and is available until June 30 (holiday blackout dates will be provided during onboarding).
  • What is the termination policy?
    Terminate your enrollment no later than 24 hours before the first day of training and you will receive a refund less the deposit fee of 150 USD. No refunds will be provided after the first day of training. Instead you will have the option to withdraw and rejoin training within a 6 month period from your withdrawal date. Please note that the first day for the purpose of termination is Feb 3rd for all cohorts.
  • Will I have access to the training after I complete it?
    Access to recorded videos and other resources will be accessible for 4 months after the training ends on Feb 29, 2024. The last day to view recorded videos and other resources will be June 30, 2024
  • What is the process to obtain certification in journey design?
    You will then have until June 30, 2024 to submit three journey designs for evaluation as well as two reflective assignments. For the first reflective assignment you will need to explore the integration of journey design into your practice. For the second reflective assignment you will share how you developed each journey design. Please note that you can access the post-training support as you work towards certification.
  • How do I know if I am ready for this coaching experience?
    This experience is right for you if you are able to commit to setting aside at least 1 hr a day to focus on self care, wellbeing and wellness.
  • What is the difference between a session and a workshop?
    Sessions build awareness and understanding of strategies, tactics and tools, which are then integrated for use through workshops.
  • What happens if I miss a live session or workshop?
    All sessions and workshops will be recorded. Participants will receive a notification when recorded sessions and workshops are ready to view.

Choose how you want to pay



One Time Payment

No deposit necessary

Payment Plan

non-refundable deposit of $150   

 2 monthly payments of $875

Get in touch


1309 Coffeen Ave, Ste. 4659

Sheridan, Wyoming, 82801

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