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Design for 

Designed for practicing coaches, this training course was created to help you integrate social justice into the foundation of the coaching relationship, with a view to convert more prospects to clients. 

Targeting discovery and onboarding, you'll learn to design and present transformational client-led coaching journeys that honor the voice, identity and lived experience of your prospective clients. 


Join our next training.  


A practice rooted in intersectionality

Using an intersectional lens, learn how to target your prospective client's blockages and effectively position your expertise within their vision for change, with a view to unlock their power and potential.

A blueprint for your clients' journey

Design a more purposeful coaching journey with our Journey Design blueprint - a framework which will set the foundation for a transformational coach-client relationship. 

A tool to close more sales


Supercharge the early stages of the coaching journey - discovery and onboarding - to build confidence in your prospective clients to commit time and money to you.  

Anchor 1

Journey Design sets the stage for both you and your prospective clients to flourish. 


Message from our Founder

Iyobosa "Bo" Irabor

Journey design is a practice that builds and facilitates the capacity to envision and align to inspired futures. It sets the stage for agency to flourish when challenged by the gap between present circumstances and the future desired for oneself. It is a practice with roots in positive psychology, education for liberation and somatic experiences of transformational equity and equality. 


The Journey
Design Difference

Racial trauma was derailing my career. I couldn't articulate a future let alone imagine the one that I have today. I went from being in debt, making 10 dollars an hour to a career as a copywriter with a six figure income. My coach designed a journey that captured my soul's desire, put it into words and broke it down into manageable achievable steps. I was scared out of my mind but for the first time in a long time I felt confident. I knew my coach understood the life I wanted to lead and I couldn't pass up the opportunity to heal my work life and flourish. 

Ariel, Freelance Copywriter 

Jan 29 - Feb 29

Days left to enroll




Workshops  Masterclasses  

Breakout Sessions 

15+ hrs of instruction 

Optional 1-to-1 support

Optional post-training support

2pm EST / 11am PST

2pm CET

Journey Design Schedule

Choose your cohort

Cohort 1


Feb 3: 2pm - 5pm

Feb 4: 2pm - 8pm 

Feb 5 to Feb 9

Optional 1-to-1 support 

Feb 17: 2pm - 5pm

Feb 18: 2pm - 8pm  

 Cohort 2


Feb 10: 11am - 3pm

Feb 11: 11pm - 5pm 

Feb 12 to Feb 16

Optional 1-to-1 support 

Feb 24:  11am - 3pm

Feb 25:  11am - 5pm 

Meet the Team



Trauma Informed Facilitator


Meenadchi is a facilitator whose work centers meeting our best self and deepening into our collective light.  Meenadchi holds a clinical license in occupational therapy and has worked with gender-based violence, complex trauma, and serious mental illness. She is also the author of Decolonizing Non-Violent Communication (2019).



Positive Psychology Coach


Sohini is a positive psychology leadership coach dedicated to social justice and anti-discriminatory practice. 

She draws on anti-oppressive and decolonial approaches to coaching and leadership to nurture individual and collective well-being. Sohini works with clients include corporates, third sector, and public services

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Existentialist Coach


Lou is an existentialist coach who works with the complete and unique combination of identities, experiences, and responsibilities of her clients. She supports individual and organizational allies to navigate and challenge systemic oppression. Lou uses anti-oppressive practices to help her clients reconnect with sense of self, values, and purpose.  



J.E.D.I Leadership Coach


Anastasia is Justice Equity Diversity and Inclusion Consultant and Trainer, and grassroots organizer. She coaches social change leaders and their organizations to heal systems of separation.Anastasia coaches women, femme, non-binary, trans, and queer-identifying social change leaders to harness their wholeness and build a radically just world. 

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Gregory is a facilitator and community builder whose work centers on building support systems defined by  that allow a different way of being.  As a lead negotiator and trainer, he has facilitated conversations and more extensive processes aimed at interpersonal and systemic change.  

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Iyobosa "Bo"

Leadership & Team Coach


Bo is a leadership and team coach who builds and facilitates the transformative capacity of individuals, teams, organizations. Bo works with individuals and organizations that want to build the mindsets, strategies and bias toward action needed to design and build inspired, prosperous and equitable futures. 

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La Shanda

Relationship Coach


La Shanda is a therapist, trainer and coach who works to heal relationships - personal, professional and communal. Informed by somatic abolitionism, she journeys alongside her clients helping them identify and repair deeply rooted elements which inherently impact their troubled relationships. 

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Julia is a transformational coach who partners with social impact 'do-gooders and trouble-makers' to help find your unique spark, take up space, and thrive. She uses a toolkit of culturally conscious coaching pathways, empowering questions,  and deep listening to support clients to take intentional action towards their biggest goals.

Training Experience

Virtual, Live, On Demand 

First Weekend

Opening the Circle

Foundations of Journey Design 

Saturday & Sunday 

  • You will learn the foundational concepts and skills on which journey design is built. 

  • You will get access to a toolkit of strategies, tactics and tools to use with prospective clients.

  • By the end you will know exactly how to use journey design to build a client relationship that helps you unlock, attune to and harness shifts in their self perception. 

Week One

Optional 1-to-1 Support 

Individual & Group Work 

Monday thru Friday

  • Integrate new concepts. 

  • Practice newly gained skills. 

  • Complete individual assignments. 

  • Access support as needed. 

Second Weekend

Designing Transformation

Closing the Circle 

Saturday & Sunday 

  • You will learn how to create and share journey designs with prospective clients.  

  • You will get access to templates, checklists and scripts to use with prospective clients. 

  • By the end you will have a toolkit to co-design safe, powerful, transformational journeys. 

Limited Slots

Communicating for Client Momentum

Feb 2024 Masterclass

  • You will learn how to create a positive dynamic, regardless of your client's communication style or follow-through archetype.

  • Access post training support until May 31 as you work towards certification. 

Frequently asked questions

  • How would you describe the training approach?
    We follow the C.E.P. model which stands for concepts, engagement, practice. Our training is hands-on with a focus on building competence in application. We ensure a critical review of concepts allowing participants to explore different points of view and integrate concepts into their specific coaching philosophy and worldview. Engagement is facilitated at the individual level, through the practice of self reflection and, at the group level, through group discussions. Practice is integrated through individual assignments and group work.
  • How is this training delivered?
    This training includes group coaching sessions, workshops and access to optional 1:1 coaching sessions (office hours on a first come first serve basis). It is delivered live online and will also be recorded. Missed group coaching sessions and workshops can be replaced with recorded sessions and 1:1 coaching sessions (office hours) with advanced notice. Recordings will be available 2 to 3 days after the live session.
  • How are small groups for breakout sessions and group work assigned?
    Small Groups are assigned prior to the start of the training based on a criteria that includes tendency type, communications style and types of clients coached.
  • How do office hours work?
    Office hours (1:1 coaching sessions) scheduling is on a first come, first serve basis. Office hours are offered in 30, 60, and 90 minute intervals. Details about how to schedule will be provided during onboarding.
  • What is included in post training support?
    When you enroll you will have the option to choose 1, 3 or 5 hours of post training support. The type of support you need will be discussed and solidified during your first session. However, support can include supervision, 1-to-1 coaching or individualized training focused on coaching journey design. Post training support starts March 1 and is available until June 30 (holiday blackout dates will be provided during onboarding).
  • What is the termination policy?
    Terminate your enrollment no later than 24 hours before the first day of training and you will receive a refund less the deposit fee of 150 USD. No refunds will be provided after the first day of training. Instead you will have the option to withdraw and rejoin training within a 6 month period from your withdrawal date. Please note that the first day for the purpose of termination is Feb 3rd for all cohorts.
  • Will I have access to the training after I complete it?
    Access to recorded videos and other resources will be accessible for 4 months after the training ends on Feb 29, 2024. The last day to view recorded videos and other resources will be June 30, 2024
  • What is the process to obtain certification in journey design?
    You will then have until June 30, 2024 to submit three journey designs for evaluation as well as two reflective assignments. For the first reflective assignment you will need to explore the integration of journey design into your practice. For the second reflective assignment you will share how you developed each journey design. Please note that you can access the post-training support as you work towards certification.
  • How do I know if I am ready for this coaching experience?
    This experience is right for you if you are able to commit to setting aside at least 1 hr a day to focus on self care, wellbeing and wellness.
  • What is the difference between a session and a workshop?
    Sessions build awareness and understanding of strategies, tactics and tools, which are then integrated for use through workshops.
  • What happens if I miss a live session or workshop?
    All sessions and workshops will be recorded. Participants will receive a notification when recorded sessions and workshops are ready to view.

Choose how you want to pay



One Time Payment

Non refundable deposit of $150

Payment Plan

non-refundable deposit of $150   

 2 monthly payments of $875

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