
A practice rooted in "power with"
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Create a coaching relationship that is anchored in the agency of your client from the very first discovery call. Journey design helps you effectively position your expertise within a client's vision for change, healing, success, etc.
A toolkit to design transformation
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Design safe, powerful, transformational coaching experiences with the journey design blueprint. You will see immediate impacts following our step-by-step framework. More sales. More commitment. Greater confidence in the future.
Maximize your reach and potential as a coach
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Sellout your services by demonstrating the ability to affirm and amplify the agency of prospective clients. Use journey design to move seamlessly from discovery sessions to paying clients determined to unlock the promise ahead.
Journey design sets the stage for your prospective client's agency to flourish.

Message from our Founder
Iyobosa "Bo" Irabor
Journey design is a practice that builds and facilitates the capacity to envision and align to inspired futures. It sets the stage for agency to flourish when challenged by the gap between present circumstances and the future desired for oneself. It is a practice with roots in positive psychology, education for liberation and somatic experiences of transformational equity and equality.
Listen to Bo >

The Journey
Design Difference
Racial trauma was derailing my career. I couldn't articulate a future let alone imagine the one that I have today. I went from being in debt, making 10 dollars an hour to a career as a copywriter with a six figure income. My coach designed a journey that captured my soul's desire, put it into words and broke it down into manageable achievable steps. I was scared out of my mind but for the first time in a long time I felt confident. I knew my coach understood the life I wanted to lead and I couldn't pass up the opportunity to heal my work life and flourish.
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Ariel, Freelance Copywriter
Meet the Team
Training Experience
Virtual, Live, On Demand
Opening the Circle
Foundations of Journey Design
Saturday & Sunday
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You will learn the foundational concepts and skills on which journey design is built.
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You will get access to a toolkit of strategies, tactics and tools to use with prospective clients.
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By the end you will know exactly how to use journey design to build a client relationship that helps you unlock, attune to and harness shifts in their self perception.
First Weekend
Office Hours
Individual & Group Work
Monday thru Friday
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Integrate new concepts.
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Practice newly gain skills.
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Complete individual assignments.
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Access support as needed.
Week One
Designing Transformation
Closing the Circle
Saturday & Sunday
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You will learn how to create and share journey designs with prospective clients.
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You will get access to templates, checklists and scripts to use with prospective clients.
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By the end you will have a toolkit to co-design safe, powerful, transformational journeys.
Second Weekend
Communicating for Client Momentum***
Post Training Support
Nov 20 to Feb 20
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Learn how to create a positive, affirming, resourcing dynamic regardless of your client's communication style or follow through archetype.
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Access ongoing support post training until February 20.
***Enroll by Oct 1 to secure access***
Limited Slots
Frequently asked questions
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How do I know if I am ready for this coaching experience?This experience is right for you if you are able to commit to setting aside at least 1 hr a day to focus on self care, wellbeing and wellness.
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What is the difference between a session and a workshop?Sessions build awareness and understanding of strategies, tactics and tools, which are then integrated for use through workshops.
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What happens if I miss a live session or workshop?All sessions and workshops will be recorded. Participants will receive a notification when recorded sessions and workshops are ready to view.
Get in touch
© 2023 by Insightfully LLC
Website by Londonfatcatdesign.com
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